* Lower CTRs for content ads will not adversely
affect your campaign.
What do the labels in the status column mean?
Strong - This is the ideal situation
for your keyword and its associated ad(s), which are showing at full delivery.
Moderate - The ad(s) for this keyword are showing
at full delivery, but there's still room to improve the CTR.
At risk - The ad(s) for this keyword are showing
at full delivery, but may stop showing soon.
Slowed - The ad(s) for this keyword are showing
less frequently than usual.
Disabled - The ad(s) for this keyword aren't
showing any longer.
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